Not all promotional umbrellas are the same. From large storm-resistant golf umbrellas to compact folding models that disappear neatly into a bag, choosing the right umbrella can make a big difference to the success of your promotional campaign.
So, which type of branded umbrella should your business choose?
Here are some of the key things to consider.
1. Think About Who Will Use It
Start with the recipient.
If you're giving umbrellas to important clients, a premium corporate umbrella with a quality handle and strong frame can create the right impression.
For exhibitions, promotions or larger giveaways, price may be more important, making a cost-effective golf or walking umbrella an excellent choice.
For employees who commute by train or regularly travel for business, meanwhile, a compact folding umbrella could prove far more useful.
The best promotional merchandise isn't simply attractive — it's something people genuinely want to use.
2. Golf Umbrellas Deliver Maximum Visibility
There's a reason promotional golf umbrellas remain one of the most popular choices for corporate branding.
They're big.
That large canopy provides an enormous advertising area for your company logo, helping your branding stand out on busy streets, at sporting events, outside offices and, of course, on the golf course.
For maximum impact, consider printing several panels or choosing a completely bespoke full-canopy design.
Suddenly the umbrella isn't simply carrying your logo — the entire umbrella becomes part of your brand.
3. Consider the British Weather
An umbrella represents your company, so durability matters.
For customers likely to use their umbrella regularly outdoors, particularly on golf courses or exposed locations, consider a vented or storm-resistant design.
Flexible fibreglass components and vented canopies can make certain umbrellas much better suited to challenging conditions.
A quality umbrella that survives years of British weather can also mean years of repeat exposure for your logo.
4. Don't Overlook Compact Umbrellas
Bigger isn't always better.
Compact promotional umbrellas provide a different advantage: convenience.
They're ideal for commuters, conferences, travel companies, hotels, airlines and corporate gift packs because recipients can easily carry them in a handbag, briefcase or backpack.
A useful promotional gift is much less likely to be thrown away — and that's exactly what you want from branded merchandise.
5. Make the Design Work Harder
One of the biggest advantages of printed umbrellas is the amount of branding space available.
But don't automatically put the smallest possible logo in the middle of one panel.
Think about contrasting canopy colours, multiple printed panels, oversized logos or even full-colour photographic printing.
A great promotional umbrella should look good enough that someone actually wants to carry it.
Get Expert Advice Before Ordering
With golf, walking, folding, stormproof, automatic, eco and fully bespoke options available, choosing the right promotional umbrella can initially seem complicated.
That's where specialist advice can help.
At Promotional Umbrellas, we specialise in umbrellas rather than treating them as simply another item in a huge promotional merchandise catalogue. We can help you select the right model, printing method and branding position for your budget and campaign.
We also provide free artwork, free setup and free delivery, with straightforward all-inclusive pricing.
Whether you need inexpensive branded umbrellas for a large promotion or an impressive fully printed corporate umbrella for your most valuable customers, there's an option to suit virtually every requirement.
Make your next promotional product something people will actually use — whatever the British weather decides to do.