Selling property is all about presentation.
From the photography and sales brochure to the signage outside a development, every detail contributes to how potential buyers perceive a property — and the company selling it.
But there's one thing even the best estate agent can't control.
The British weather.
That's where branded umbrellas can become a surprisingly useful part of a property company's marketing toolkit.
Never Let Rain Ruin a Viewing
Imagine arriving at a property viewing just as the heavens open.
Instead of asking prospective buyers to make a dash from their car, the agent simply opens a smart umbrella carrying the company's branding and escorts them to the property.
It's a small detail.
But small details matter when you're trying to create a professional impression.
For estate agents conducting multiple appointments every week, keeping several promotional umbrellas in each company vehicle makes a lot of sense.
Perfect for New-Build Developments
Umbrellas can be even more useful for housebuilders and property developers.
Customers visiting a new development may need to walk between the sales centre, show homes and different parts of the site.
On a wet day, branded golf umbrellas can provide practical shelter while reinforcing the development's identity at the same time.
Imagine several visitors walking around a development beneath matching umbrellas carrying the builder's logo.
Suddenly a practical item has become part of the site's branding.
A Useful Gift for New Homeowners
There is another opportunity when the sale completes.
Developers and estate agents often provide customers with welcome packs or completion gifts.
A quality branded umbrella can make an excellent addition.
Unlike many novelty promotional products, an umbrella has genuine everyday usefulness.
Leave it in the hallway or car and it could potentially remain in use for years.
Every time it rains, your company name reappears.
Make Your Brand More Visible
Property companies tend to have strong visual identities.
Distinctive colours appear across For Sale boards, vehicles, offices, websites and brochures.
Why stop there?
An umbrella canopy offers a substantial area for reproducing those colours and logos.
A traditional estate agent might choose a smart black or navy umbrella with understated branding, while a contemporary property developer could create a much bolder design using alternating corporate colours.
For maximum impact, full-canopy printing can transform virtually the whole umbrella into a bespoke piece of branding.
Useful for the Whole Team
The umbrellas don't necessarily need to be given away.
Surveyors, sales representatives, site managers and other customer-facing employees can use them during appointments.
Keeping matching corporate umbrellas in company vehicles means they're available whenever they're required.
It's simple, practical and professional.
Put Your Property Brand Under Cover
At Promotional Umbrellas, we supply printed and branded umbrellas to businesses throughout the UK, including estate agents, housebuilders, property developers and other organisations working within the property sector.
From compact umbrellas for company cars to large golf umbrellas suitable for development sites, we can help businesses choose a product and printing option appropriate for their brand.
You can't guarantee sunshine for every property viewing.
But you can make sure your brand looks good when the rain arrives.