Construction doesn't stop just because it starts raining.
Site meetings, inspections, client visits and new development tours all continue despite the unpredictable British weather. That makes branded umbrellas a surprisingly practical promotional product for construction companies, housebuilders and property developers.
Unlike merchandise that spends most of its life sitting on a desk, an umbrella can become useful equipment for the business while simultaneously promoting the company.
Keep Site Visitors Covered
Construction sites regularly receive visitors who aren't dressed for spending an hour outdoors in the rain.
Clients, architects, consultants, investors and prospective purchasers may all need to walk around a development.
Keeping several large branded golf umbrellas in the site office means you're prepared when the weather changes.
It's a simple touch, but handing a visitor a quality umbrella creates a professional impression.
Better still, every umbrella can carry your company's branding.
Perfect for New Housing Developments
Housebuilders have an even greater opportunity.
Prospective buyers visiting a development may need to walk between the sales office, show homes and plots under construction.
On a rainy Saturday afternoon, a supply of branded umbrellas can make that experience considerably more comfortable.
Picture several potential buyers walking around a development carrying matching umbrellas featuring the housebuilder's logo and corporate colours.
They're providing shelter while simultaneously reinforcing the development's identity.
Extend Your Branding Beyond the Site Hoarding
Construction businesses invest heavily in visibility.
Site hoardings, vehicles, safety clothing and signage commonly carry company logos and corporate colours.
Why shouldn't the umbrella used during a site visit do the same?
A large umbrella canopy offers an impressive area for branding.
Logos can be printed onto individual panels, corporate colours can be incorporated into the canopy, or businesses can go further with a more elaborate bespoke design.
It means the company's visual identity remains consistent — even in the rain.
Useful for Employees Too
Promotional umbrellas don't have to be customer giveaways.
Project managers, surveyors, sales teams and other employees regularly move between buildings, vehicles and temporary site offices.
Keeping umbrellas in company vehicles or site offices ensures they're available whenever they're needed.
For customer-facing employees, matching branded umbrellas can also look considerably more professional than an assortment of personal umbrellas.
Take Your Brand Beyond the Building Site
There is another benefit.
Give a quality umbrella to an important client, consultant or customer and there's a good chance it will leave the construction site with them.
It might subsequently be used on the school run, during the commute, at a sporting event or on a weekend away.
Suddenly your construction company's branding is being seen far beyond the development where the umbrella was originally supplied.
Build Your Brand Whatever the Weather
At Promotional Umbrellas, we supply printed and branded umbrellas to UK businesses, including construction companies, housebuilders, property developers and organisations throughout the property sector.
From large storm-resistant golf umbrellas for exposed sites to smart corporate umbrellas for client meetings and compact models for company vehicles, there are options for virtually every requirement.
Construction businesses spend a lot of time making sure they're prepared for the unexpected.
Perhaps it's worth preparing for one thing that's almost guaranteed.
Sooner or later, it's going to rain.