Autumn in the UK means cooler temperatures, darker evenings and, inevitably, plenty of rain. While the change in season might signal the end of summer, for businesses it creates the perfect opportunity to put their brand directly into the hands of customers with branded umbrellas.
Unlike many promotional products that disappear into drawers or cupboards, a good-quality umbrella is genuinely useful. Better still, every time it rains your branding gets another opportunity to be seen.
Turn Bad Weather into Brand Exposure
One of the biggest advantages of promotional umbrellas is their visibility. A branded pen might be seen by one person at a desk, while an umbrella can display your logo to hundreds of people as someone walks through a busy town centre, arrives at a meeting or attends an outdoor event.
Autumn provides particularly good exposure because umbrellas are used more frequently. Every rainy commute or walk to the shops effectively becomes another opportunity for your customer to advertise your business.
A Large Area for Your Branding
Umbrellas offer considerably more branding space than most promotional merchandise.
A simple company logo printed onto one or two panels creates a smart corporate appearance, while full-colour digitally printed umbrellas can transform the entire canopy into an eye-catching advertisement.
Businesses can incorporate logos, corporate colours, messages, websites and creative designs across the canopy, helping an umbrella stand out even on the greyest autumn day.
A Promotional Gift People Actually Want
The best promotional merchandise combines advertising with usefulness.
Give somebody an inexpensive novelty promotional item and it may quickly be forgotten. Give them a quality branded umbrella just as the autumn rain arrives and there's a strong chance they'll keep it nearby for months or even years.
This makes umbrellas particularly effective as corporate gifts, customer giveaways, employee gifts and event merchandise.
They can also create a perception of greater value than many smaller promotional products, especially when choosing a strong, wind-resistant golf umbrella or premium walking umbrella.
Ideal for Autumn Events
Autumn doesn't mean the end of outdoor events. Businesses continue to attend exhibitions, sporting events, corporate days, hospitality events and promotions throughout September, October and November.
Branded umbrellas can therefore serve two purposes: keeping customers, staff or guests dry while simultaneously promoting your organisation.
For companies organising events at short notice, fast-turnaround printed umbrellas can be particularly useful when the weather forecast suddenly takes a turn for the worse.
Keep Your Brand Visible Throughout Autumn
Perhaps the greatest advantage of promotional umbrellas is their longevity.
A quality umbrella isn't used once and thrown away. It might live in someone's car, office, hallway or golf bag for years, repeatedly displaying your branding whenever the weather changes.
With autumn approaching, now is an excellent time for businesses to consider adding branded umbrellas to their promotional merchandise.
From compact folding umbrellas and classic walking umbrellas to large golf umbrellas and fully bespoke printed canopies, there are options for virtually every campaign and budget.
And when the autumn rain inevitably arrives, your customers won't just be keeping dry — they'll be taking your brand with them.