Businesses spend thousands of pounds making sure they stand out at exhibitions and trade shows.
There are exhibition stands, banners, displays, brochures, giveaways and branded clothing — all designed to get a company noticed.
But what happens when your customers walk away from the stand?
That's where branded umbrellas can offer something different.
Instead of your branding remaining inside the exhibition hall, a promotional umbrella can leave with your customer and continue advertising your business long after the event has finished.
A Promotional Gift People Actually Want
Anyone who regularly attends exhibitions will be familiar with the usual promotional giveaways.
Pens, sweets, notebooks, keyrings and tote bags can be found on stands everywhere.
There's nothing necessarily wrong with them.
But if you want to give important prospects or customers something with greater perceived value, a quality promotional umbrella can make a much stronger impression.
It's substantial, useful and unlikely to be forgotten at the bottom of an exhibition bag.
And if the weather outside is terrible, you've just provided exactly what your visitor needs.
Take Your Branding Beyond the Exhibition Stand
One of the biggest advantages of promotional umbrellas is visibility.
A logo on a pen might be noticed by the person using it.
A logo on a large promotional golf umbrella can potentially be seen by everyone around them.
Imagine visitors leaving an exhibition carrying your branded umbrellas through the car park, railway station or city centre.
Your exhibition presence has suddenly extended far beyond the space you've rented inside the venue.
Better still, every future rainy day creates another opportunity for the umbrella to appear again.
Perfect for Outdoor Exhibitions
Umbrellas become even more valuable when exhibitions and trade events are held outdoors.
Agricultural shows, automotive events, food festivals, sporting exhibitions and industry demonstrations all have one thing in common:
They can't control the British weather.
Keeping branded umbrellas on your stand means staff can continue speaking to visitors even when conditions change.
A distinctive canopy can also make your company easier to spot across a busy event site.
Make the Design Part of the Campaign
Don't treat the umbrella as an afterthought.
Corporate colours can be incorporated into the canopy, logos can be printed across several panels and larger designs can create considerably more impact.
With full-canopy printing, the umbrella itself can even become part of a specific marketing campaign.
That could make it particularly effective for product launches and major exhibitions where businesses want something memorable.
Make Your Next Event Last Longer
At Promotional Umbrellas, we supply printed and branded umbrellas to UK businesses for exhibitions, trade shows, conferences, corporate events and outdoor promotions.
From compact folding umbrellas that are easy for visitors to take away to large golf umbrellas offering maximum visibility, there are options for different campaigns and budgets.
Your exhibition might only last one or two days.
Your promotional merchandise doesn't have to.
Give customers something useful, put your branding in their hands and let your next exhibition continue promoting your business long after the doors close.