With spring on the horizon, pubs, bars, cafés and restaurants across the UK are preparing for one of the most profitable times of the year — outdoor season.
As soon as the sun appears, customers head straight for beer gardens, terraces and pavement seating. The venues that are ready for that demand are the ones that maximise footfall and increase dwell time.
That’s where printed parasols become more than just outdoor furniture — they become a smart business investment.
Turn Outdoor Seating into a Revenue Driver
Outdoor space is valuable. Whether you operate a busy city-centre café, a countryside pub, or a stylish restaurant terrace, spring and summer offer the chance to increase covers without expanding indoors.
Printed parasols help you:
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Provide shade on hot days
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Offer light shelter from passing showers
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Create defined, comfortable seating zones
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Encourage customers to stay longer
The longer customers stay, the more they spend. It’s that simple.
Explore our range of promotional branded parasols here:
Branding That Works While Customers Relax
Parasols have one major marketing advantage — size.
With large canopy panels available for custom print, your logo and brand colours are highly visible from a distance. Whether someone is walking past your venue or sitting across the square, your branding is instantly recognisable.
For pubs and bars, this is particularly powerful in busy high streets and beer gardens. For cafés and restaurants, it creates a polished, professional outdoor aesthetic that reinforces brand identity.
Unlike temporary signage or posters, printed parasols feel premium and permanent — a natural extension of your venue rather than an obvious advertisement.
Perfect for Sponsored & Branded Outdoor Areas
Many hospitality venues partner with drinks brands, local breweries or event sponsors. Printed parasols provide an ideal opportunity for co-branding, helping you secure sponsorship while upgrading your outdoor space.
They’re also excellent for:
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Seasonal promotions
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Summer menus and cocktail launches
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Outdoor live music nights
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Sporting event screenings
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Festival-style weekends
When your outdoor area looks well-branded and inviting, it naturally draws attention.
Built for the British Weather
Spring sunshine doesn’t always mean clear skies — especially in the UK. Quality parasols are designed to handle changing conditions while keeping your outdoor areas usable.
Strong frames, durable canopies and professional print finishes ensure your branding remains vibrant throughout the season.
Investing in high-quality printed parasols means you’re prepared for whatever the weather brings — and you won’t need to replace them after one season.
Create the Atmosphere Customers Want
Today’s customers don’t just choose venues based on food and drink — they choose them based on atmosphere.
A well-designed outdoor space with coordinated parasols, seating and signage creates a welcoming environment that feels social, relaxed and Instagram-worthy. That visual appeal can significantly increase foot traffic and repeat visits.
Spring is the perfect time to refresh your outdoor setup and ensure you’re ready before the first warm weekend hits.
If you’d like advice on sizing, branding options or bulk orders for multiple venues, our team is happy to help.
Get Ready Before the Rush
Once the good weather arrives, demand for outdoor solutions rises quickly. Planning ahead ensures your pub, bar, café or restaurant is fully prepared to make the most of the season.
Printed parasols don’t just provide shade — they provide visibility, atmosphere and additional revenue potential.
And when the sun shines, you’ll be glad you invested.